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 Hospitality in Sportstaetten. am Beispiel der SAP-Arena Mannheim
Наименование:

Hospitality in Sportstaetten. am Beispiel der SAP-Arena Mannheim

автор Stefanie Z. издательство Книга по Требованию Книги
Cтраниц 84        мягкая обложка       
Аннотация:Ziel der Arbeit ist, die theoretischen Grundlagen und den sportlichen Aspekt von Hospitality zu beleuchten. Durch die Analyse der SAP-Arena, wird anhand eines Beispiels das Erfolgskonzept Hospitality bezueglich der Ziele, Umsetzung und Konsumformen untersucht. Die Hospitality hat sich in den letzten Jahren stark entwickelt und als strategisches Marketinginstrument fuer die Unternehmen zur Erreichung der Unternehmensziele etabliert. Die vorliegende Bachelorarbeit befasst sich mit der Konzeption von Hospitality- Angeboten im Bereich Sport am Beispiel der SAP-Arena Mannheim. Es werden die Bedeutung der VIP-Arrangements sowohl fuer Sportstaetten, als auch fuer Unternehmen, die deren Angebot nutzen, herausgearbeitet.
Автор: Stefanie Z.
Издательство: Книга по Требованию
Год:2010
Цена:
1893 руб
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Поиск: Hospitality in Sportstaetten. am Beispiel der SAP-Arena Mannheim



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