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 The impact of 3G technologies on user acceptance of mobile commerce. Based on airlines' mobile services
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The impact of 3G technologies on user acceptance of mobile commerce. Based on airlines' mobile services

автор Niels K. издательство Книга по Требованию Книги
Cтраниц 116        мягкая обложка       
Аннотация:Due to lacking validity, external variables like age, gender, education, profession and past adoption behaviour do not prove to be powerful predictors for the adoption process. However the introduction of 3G technologies has a direct positive impact on perceived ease of use and thus indirectly on attitude towards using. The growth potential of the mobile commerce segment is generally seen as positive for the future. The tourism industry already offers a variety of different mobile commerce applications services. Therefore, this paper certifies a positive influence of 3G technologies on users' adoption of mobile services offered by airlines. This study explores factors determining the adoption process of mobile services offered by airlines in a German context as of 2009. The ability to conduct commerce by using mobile devices denotes the next step in the development process of electronic business. Furthermore it examines if the introduction of 3G technologies has a positive impact on users' acceptance of these services. It is found that the acceptance of airlines' mobile services is significantly determined by the ease of use, attitude towards using and behavioural intention.
Автор: Niels K.
Издательство: Книга по Требованию
Год:2010
Цена:
1893 руб
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Поиск: The impact of 3G technologies on user acceptance of mobile commerce. Based on airlines' mobile services
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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