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 English for Public Relations in Higher Education Studies
Наименование:

English for Public Relations in Higher Education Studies: Teacher's Book

автор McLisky M. издательство Garnet Книги
Cтраниц 272        мягкая обложка       
Аннотация:English for Public Relations is a skills-based course designed specifically for students of public relations who are about to enter English-medium tertiary level studies. English for Public Relations in Higher Education Studies The Garnet Education English for Specific Academic Purposes series won the Duke of Edinburgh English Speaking Union English Language Book Award in 2009. It also equips students with the specialist language they need to participate successfully within a public relations department. Extensive listening exercises come from public relations lectures, and all reading texts are taken from the same field of study. There is also a focus throughout on the key public relations vocabulary that students will need. It provides carefully graded practice and progression in the key academic skills that all students need, such as listening to lectures and speaking in seminars.
Автор: McLisky M.
Издательство: Garnet
Год:2010
Цена:
1584 руб
Количество
Поиск: English for Public Relations in Higher Education Studies: Teacher's Book



Дипломная работа: Выставка как PR-технология в формировании эстетических вкусов и потребностей...

Газета для профессиональных покупателей. 3 февраля, 2003. [23] Музыкант В.Л. Теория и практика современной рекламы. М., 1998. С.250. [24] Информация отдела выставок СГТТП в России и за рубежом // Саратовская палата. 2003. [25] Доскова И.С. PUBLIC RELATIONS: теория и практика. М., 2007. С.94. [26] Горкина М.Б., Мамонтов А.А. Манн И.Б. PR на 100%: как стать хорошим менеджером по PR. М., 2005. С.50. [27] Варакута С.А Егоров Ю.Н. Связи с общественностью: учебное пособие. М., 2003. С.18. [28] Маркетинг - Режим доступа : http://marketing.rbk.ru/research/1217982,shtml [29] Синяева И.М. Паблик Рилейшнз в коммерческой деятельности: учебник. М., 2000. С.3. [30] Центр PR консалтинга Publicity Creating – Режим доступа: http//www.sostav.ru/columns/option/2003/start 11 [31] Доскова И.С. PUBLIC RELATIONS: теория и практика. М., 2007. С.89. [32] Пароходов Ю.Н. Выставки – локомотив экономики и катализатор реформ // Без посредников. Газета для профессиональных покупателей. 3 февраля, 2003. [33] Гусев Э.Б., Прокудин В.А., Салащенко А.Г. Выставочная деятельность в России и за рубежом: учебно-методическое пособие. М., 2005. С.221. [34] Иванов С.О. Вы, ставка, выигрыш.
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