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 Brand Spaces Case studies illustrate striking applications from around the world that communicate overall brand identity while respecting local specifications.
Наименование:

Brand Spaces: Branded Architecture and the Future of Retail Design

автор Ehmann S. издательство Gestalten Книги
Cтраниц 240        твердый переплет       
Аннотация:Case studies illustrate striking applications from around the world that communicate overall brand identity while respecting local specifications. This section not only presents the unconventional application of colors, forms, and materials, but also the compelling use of sculptural elements as well as thematic and dramatic stagings. Brand Spaces shows how trailblazers are creating branded worlds, event locations, flagship stores, and pop-up shops to continually surprise and inspire their target audiences. New concepts for communicating brands via architecture, trade show presentations, shops, and interior design. Today, the consistent implementation of a corporate design is not enough to keep a brand relevant. In the first part of the book, decision makers from global brands such as Camper, Aesop, Freitag, Gaggenau, and Nokia share their concepts and strategies. Today, however, an impressive range of ideas, concepts, variations, and experiences for effective spatial brand communication are being developed. In this context, innovators, including Audi, Starbucks, and Nike, are represented with their most unusual projects. Brand communication is becoming increasingly sophisticated and diversified. The results are locations with character that are a far cry from the excessively ornate brand temples of the past. The second part of Brand Spaces offers a cutting-edge showcase of international trends in interior design for stores. Here, the work of smaller brands and local retailers is as groundbreaking as that of larger global players. Until recently, uniformity was the rule. The future of spatial branding experiences. More and more companies are discovering the benefit of spatial brand experiences for communicating their messages effectively on an emotional level.
Автор: Ehmann S.
Издательство: Gestalten
Год:2013
Цена:
3314 руб
Нет в наличии
Поиск: Brand Spaces: Branded Architecture and the Future of Retail Design
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
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