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 The New Business English Certificates Higher Workbook with Key
Наименование:

The New Business English Certificates Higher Workbook with Key: Success with BEC:

издательство Heinle издательство Cengage Learn Книги
мягкая обложка       
Аннотация:The input texts focus on current business topics and skills. The structure of the book ensures 100 per cent coverage of the content of the exam. Each lesson is self contained. "Success with BEC" offers complete exam preparation. Exam-led grammar syllabus - The grammar is explicitly presented and practised in the core lessons. The Workbook features interesting and motivating input and activities. The core lessons all: cover a carefully-designed grammar syllabus with extensive practice; introduce modern business issues of the day; and, include exam-type activities and tips for exam success. It consolidates and extends the grammar, vocabulary and business skills presented in the Student' s Book. It also provides further exam practice. The Teacher' s Book includes reduced pages from the Student' s Book for easy reference. It contains step-by-step teaching notes, answers, tapescripts and suggestions for further practice. It also offers a section of highly focused and fun photocopiable activities, ideal for pre-work or business students. It allows teachers to select the type of lesson (topic-based or skill-based) according to the needs of their learners. Business Topic lessons which teach vocabulary from BEC topic areas; Business Skills lessons which focus on essential communication skills; and, Exam Spotlight lessons which present information about the exam, develop exam skills and provide exam practice. Each module is divided into: The BEC exams deal with either business topics or business skills.
Издательство: Heinle Cengage Learn
Год:2008
Цена:
935 руб
Количество
Поиск: The New Business English Certificates Higher Workbook with Key: Success with BEC:
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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Современная система бизнеса

Если хотя бы на один из этих вопросов не находится положительного ответа, бизнесом заниматься не стоит, ибо вместо осмысленного и успешного бизнеса начинающий предприниматель обязательно получит «mo key busi ess» («мартышкин труд») - бессмысленную и бесцельную имитацию деловой активности. В дальнейшем, отвечая на вопросы «что?» и «как?», субъекты предпринимательского бизнеса очерчивают содержание и технологии деловой деятельности, к которой они намереваются приступить, убедившись в том, что их предпринимательские миссии определены правильно. Отвечая на вопросы «с кем?» и «против кого?», предприниматели очерчивают круг представителей внешнего окружения, с которыми они планируют вступить либо в партнерские отношения, либо в отношения конкуренции. Обычно предприниматели стараются ответить на подобные вопросы, формируя свои стратегические бизнес-планы. Такие бизнес-планы являются важным инструментом воплощения предпринимателями полученных представлений о собственной предпринимательской миссии. В процессе их составления каждый предприниматель тщательно анализирует собственный ППК, изучает конкурентов, формулирует стратегические и тактические цели бизнеса, которые должны соответствовать запросам рынка.
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