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 What You Need to Know About Marketing Chapter 4 - Pricing and PromotionChapter 5 - Placement or Distribution. Chapter 2 - The Marketing Strategy and the Marketing PlanChapter 3 - Your
Наименование:

What You Need to Know About Marketing

издательство Wiley Книги
Cтраниц 264        мягкая обложка       
Аннотация:Chapter 4 - Pricing and PromotionChapter 5 - Placement or Distribution. Chapter 2 - The Marketing Strategy and the Marketing PlanChapter 3 - Your Customers. Yet every business, from the hand-car-wash by the side of the road, to the world' s most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ' digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world' s second oldest business activityChapter 1 - The Product. It frightens many and bewilders others. Marketing is shrouded in arcane mystery and buzzwords. Chapter 6 - Customer EngagementChapter 7 - BrandingChapter 8 - Social Media and Digital Marketing.
Издательство: Wiley
Цена:
1288 руб
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Поиск: What You Need to Know About Marketing



Лингвистика

Сравним, например, синонимы: «class» и «form» в значении «группа учащихся»: class - group of perso ough oge her form - class i GB school, he you ges boys a d girls bei g i he firs class a d he oldes i six h Как следует из определения, «class» - это класс как группа учащихся, а «form» - предполагает их деление по возрастным ступеням Соответственно будут они отличаться: «Classroom» - room where a class is augh a d keep i s books ( he word is res ric ed o primary schools ) «Formroom» - he mea i gs as classroom bu is mai ly res ric ed o seco dary schools, where i usually de o es a room used by a par icular form for regis ra io Или сравним, например, словосочетание «классный руководитель» и «class eacher». Употребляя их в качестве эквивалентных, можно легко попасть в заблуждение, так как они обозначают реалии, имеющие существенные различия: «Классный руководитель» - учитель, который отвечает за успеваемость и поведение в классе, проводит родительские собрания, классные часы, контроллирует оценки в дневнике. «Сlass eacher» - a eacher who akes o e a d he same class for mos of i s lesso s.
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