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 Advertising Now. Online  This second installment in Taschen`s advertising series joins Advertising Now! Ads in cyberspace: the best campaigns on the web today. Films to
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Advertising Now. Online (+ DVD)

автор Wiedemann Ed. J. издательство Taschen Искусство
Cтраниц 448        твердый переплет        Размер 220x40x172 мм
Аннотация:This second installment in Taschen`s advertising series joins Advertising Now! Ads in cyberspace: the best campaigns on the web today. Films to provide a complete study of commercial communication in the world today. The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising. With each chapter containing an article from one of the agencies, you`ll learn not only what the biggest campaigns are, but also what it takes to create them. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe`s top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. Print and the forthcoming Advertising Now!
Автор: Wiedemann Ed. J.
Издательство: Taschen
Год:2005
Цена:
1819 руб
Нет в наличии
Поиск: Advertising Now. Online (+ DVD)
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