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 Business Vocabulary in Use Intermediate with answers
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Business Vocabulary in Use Intermediate with answers

автор Mascull B. издательство Cambridge University Press Английский язык для языковых вузов
Cтраниц 172        мягкая обложка       
Аннотация:Key Features • 66 easy-to-use units: vocabulary items are presented and explained on left-hand pages with a range of practice exercises on right-hand pages. • Presents and explains new words in context and shows learners how to use them. • Contains a comprehensive, learner-friendly answer key. • Colour illustrations and photographs. The book covers a huge range of business topics including: jobs; people and organisations; production; marketing; finance and the economy, and business culture. Business Vocabulary in Use is a new addition to the best-selling English Vocabulary in Use range. Primarily designed as a self-study reference and practice book, it can also be used for classroom work. Learners will develop essential business communication skills, focusing on the language used for meetings, negotiations and presentations.
Автор: Mascull B.
Издательство: Cambridge University Press
Год:2002
Цена:
1832 руб
Нет в наличии
Поиск: Business Vocabulary in Use Intermediate with answers



Экономическая жизнь товарного знака

Кроме того, возможно возникновение естественной иерархии среди товарных знаков, находящихся в поле действия брендового зонтика. Пример подобной ситуации показан на рис. 5.7. Можно ожидать, что срок жизни товарного знака oymo ors окажется короче, чем срок жизни товарного знака Ajaxmo ors, поскольку факторов, влияющих на сроки жизни на уровне конкретного продукта гораздо больше, чем на уровне целой группы продуктов. Экономическое обесценение. Экономическое обесценение отражает влияние факторов, не связанных непосредственно с самим активом. Смит и Парр12 его как понятие, основанное на предположении, что имущество, предназначенное для хозяйственного использования (busi ess use), достигает максимальной справедливой рыночной стоимости (full fair marke value), только тогда, когда оно способно внести свой вклад в доходы бизнеса, и, кроме того, эти доходы способны обеспечить приемлемую доходность всего имущества, находящегося в распоряжении предприятия. Рис. 5.7. Брендовый зонтик Другими словами, новый бренд, устанавливаемая производственная линия для хула-хупов имеет крайне низкую справедливую рыночную стоимость, поскольку обслуживает бизнес, который едва ли способен обеспечить доход, оправдывающий инвестиции с учетом затрат замещения линии за вычетом физического и функционального износа.
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