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Special fields of psychology Special ech iques are used for a alysis of s a is ics a d o her da a a d for a i ude measureme as well as measureme of social choice a d i erperso al a rac ive ess. Also impor a is psychophysiological measureme , ha is, he measureme of shared me al a d physiological charac eris ics. Cross- a io al a d cross-cul ural research is o e of he moder ech iques, desig ed o provide compariso s of behavior be wee a io s a d cul ures; he same research s udy is carried ou i several differe cou ries i order o de ermi e he cross-cul ural validi y of he research.I he s udy of social behavior i a imals, a labora ory e viro me facili a es co rolled experime a io , ha is, experime a io co sideri g he previous his ory of he a imals as well as heir prese e viro me al co di io s. Simple behavioral ac s, such as a pigeo pecki g a a objec , ca be isola ed a d schedules of rei forceme — ha is, repe i io of s imuli—ca be mai ai ed. Social psychological research wi h a imals has led o impor a ew ech iques for heir rai i g. Applied Social Psychology he pri ciples developed i labora ory a d field research i social psychology have bee applied o ma y social si ua io s a d problems. | |
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