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 Global Marketing Management The wide-ranging pedagogical features within the text include boxed vignettes, short and long case studies with questions, and self-assessment
Наименование:

Global Marketing Management

автор Lee K. издательство Oxford University Press Изучение английского языка
Cтраниц 632        мягкая обложка       
Аннотация:The wide-ranging pedagogical features within the text include boxed vignettes, short and long case studies with questions, and self-assessment questions. PowerPoint slides, advice on case questions and end-of-chapter exercises, and additional case material; and for students: links to useful web sites, web exercises and references to further reading. As well as covering long-standing topics, there is a focus on contemporary and pervasive issues with chapters such as Corporate Social Responsibility and Ethics, Managing Knowledge in Global Operations, Global Marketing Relationships and Global Marketing in the Digital Age. With an emphasis on the service sector, which is quickly becoming a major source of GDP in most developed countries, this new text aims to equip students with some of the most current knowledge and practical skills to help them make key management decisions in the increasingly dynamic and challenging global trading environment. PowerPoint slides, advice on case questions and end-of-chapter exercises, and additional case material; and for students: links to useful web sites, web exercises and references to further reading Global Marketing Management provides a comprehensive and complete solution for lecturers teaching the subject. - As well as covering long-standing topics, the book focuses on contemporary issues in global marketing management, including the increasing significance of the service sector, accelerating changes in technologies, managing marketing relationships, managing knowledge assets and the need for more socially responsible and ethical practices - Excellent pedagogical features throughout the text, with both short and long case materials which cover all sizes and types of organizations as well as less developed and more developed countries European perspective - Strong focus on the service sector reflecting the rapid emergence of the global service economy - Extensive companion web site providing, for lecturers: To complete the package there is an accompanying companion web site providing, for lecturers:
Автор: Lee K.
Издательство: Oxford University Press
Год:2005
Цена:
2502 руб
Нет в наличии
Поиск: Global Marketing Management
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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