www.bookin.org.ru Книги Интернет магазин +79015461416

    есть на складе           
Салаты сборник рецептов

 Marketing Communication - Cutting edge perspectives from both academics and practitioners
- Presents an up-to-date overview and analysis of developments in all areas of
Наименование:

Marketing Communication

автор Kimmel E. издательство Oxford University Press Изучение английского языка
Cтраниц 320        мягкая обложка       
Аннотация:- Cutting edge perspectives from both academics and practitioners - Presents an up-to-date overview and analysis of developments in all areas of marketing communication - Looks at the changes to communication and consumer responses brought about by new technologies Strong international group of contributors Marketing Communication: Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century.
Автор: Kimmel E.
Издательство: Oxford University Press
Год:2005
Цена:
1390 руб
Нет в наличии
Поиск: Marketing Communication
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Фоторамка-коллаж для 6 фото, 46x32 см, арт. 37943.
Фоторамка украсит интерьер помещения оригинальным образом и позволит сохранить на память изображения дорогих вам людей и интересных
608 руб
Раздел: Мультирамки
Пароварка-блендер Happy Baby "Fusion".
Малыш растёт, и вскоре грудного молока уже становится недостаточно для полноценного питания растущего организма, которому требуются
3899 руб
Раздел: Блендеры
Кружка фарфоровая "Королевские собаки", 485 мл.
Кружка фарфоровая. Объем: 485 мл.
322 руб
Раздел: Кружки
An Integrated Marketing Communication Case Study of a Small Daily NewspaperAn Integrated Marketing Communication Case Study of a Small Daily Newspaper
Second, this study provides a complete picture of the marketing mix for this newspaper, which extends current literature that addresses only individual aspects. Книга по Требованию  
3233 руб
Integrated Marketing CommunicationsIntegrated Marketing Communications
The concept includes online and offline marketing channels. Frederic P. M. Книга по Требованию  
1394 руб
Community Marketing. Erfolgsfaktoren fuer den Einsatz von Social Software auf UnternehmenswebsitesCommunity Marketing. Erfolgsfaktoren fuer den Einsatz von Social Software auf Unternehmenswebsites
Staerker als der Ausdruck Web 2. 0 macht der Begriff Social Software die Entwicklung in diesem Bereich deutlich. Linda B. Книга по Требованию  
2007 руб
ESSENTIAL LIFE SKILLS WHICH ARE CRITICAL TO MARKETING COMMUNICATION SKILLS AS DETERMINANTS OF PERFORMANCE AMONG MARKETERS.ESSENTIAL LIFE SKILLS WHICH ARE CRITICAL TO MARKETING COMMUNICATION SKILLS AS DETERMINANTS OF PERFORMANCE AMONG
As a marketer, interpersonal skills are vital because you want the customer to feel comfortable enough to purchase what you are selling. Gbadebo O.A. Книга по Требованию  
1877 руб
Книжный магазин bookin.org.ruEnglish Business Communication
Целью учебного пособия является овладение английским языком, как средством делового общения в реальных жизненных ситуациях с англоговорящими деловыми партнерами. Турук И.Ф. РКНК  
229 руб
Книжный магазин bookin.org.ruDeveloping Communication Skills in English (Развитие коммуникативных навыков разговорной речи на английском языке): Пособие для средней школы ISBN
Данное пособие предполагает развитие разговорных навыков с начального этапа обучения, дальнейшее их совершенствование и подготовку учащихся к сдаче единого государственного экзамена по английскому языку. Беспалова О.Г. СМИО Пресс  
258 руб
Книжный магазин bookin.org.ruNew International Business English: Communication skills in English for business purposes: Student's Book Updated
Джонс Л.,Александр Р. Cambridge University Press  
439 руб
Dictionary of marketing terms 3rdDictionary of marketing terms 3rd
Books in Barron' s pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. This new, expanded edition contains approximately 300 additional new and updated terms. Newly Imber Barron's Ed  
651 руб
Marketing Effectively Essential Managers:Marketing Effectively Essential Managers:
Ali M. Dorling Kindersley DKManagm 
314 руб
Communication Progressive Du Francais Debutant CorrigesCommunication Progressive Du Francais Debutant Corriges
Claire M. CLE International  
787 руб
Книжный магазин bookin.org.ruFool-Proof Marketing
Bly R. John Wiley & Sons (Wiley)  
845 руб
Книжный магазин bookin.org.ruMacmillan Topics Communication Pre-Intermediate
Macmillan Publishers  
649 руб
Global Marketing ManagementGlobal Marketing Management
The wide-ranging pedagogical features within the text include boxed vignettes, short and long case studies with questions, and self-assessment questions. Lee K. Oxford University Press  
2502 руб
Building Skills for the TOEIC Building Skills for the TOEIC (Test Of English for International Communication) Testbook
G. R. Pearson Education (Longman)  
143 руб
Книжный магазин bookin.org.ruIntermediate Communication Games
Jill H. Pearson  
2293 руб
Книжный магазин bookin.org.ruIntroductory TOEIC (Test Of English for International Communication) Course 2Ed with key and tapescript (+ компакт-кассета)
Pearson  
4 руб
New Insights into Business Workbook New Insights into Business Workbook (TOEIC (Test Of English for International Communication))
The Workbook contains additional materials to support the Student' s book and five spreads with test material for TOEIC examinations. It provides an authentic framework for developing an understanding of key areas of contemporary business. New Tower G. Pearson  
160 руб
Книжный магазин bookin.org.ruSide by Side 3Ed 4 Communication Games
Pearson  
464 руб
True Colors 4 Power Workbook. An EFL Course for Real CommunicationTrue Colors 4 Power Workbook. An EFL Course for Real Communication
The course distinguishes between receptive and productive activities because students can understand more difficult material than they can produce. Maurer J. Pearson Education (Longman) True Colors 
145 руб
Книжный магазин bookin.org.ruMarketing management 12ed
Kotler Prentice Hall  
1705 руб
Student Book College English and communication.Student Book College English and communication.
Sue C. C. McGraw-Hill  
1455 руб
Английский язык профессионального общения LSP: English of Professional Communication:Английский язык профессионального общения LSP: English of Professional Communication:
Для ученых-лингвистов, студентов и аспирантов ВУЗов - как языковых, так и других гуманитарных и технических специальностей. Гумовская Г. Аспект-Пресс  
198 руб
Professional English in Use Marketing Edition with answersProfessional English in Use Marketing Edition with answers
Cate F. Cambridge University Press Professional English in Use 
1610 руб
Key Concepts in Information and Communication TechnologyKey Concepts in Information and Communication Technology
ICT features in more and more courses as its use expands beyond computing and information systems into other areas of study. Roger I. C. Macmillan Publishers Palgrave Key Concepts 
2692 руб
The 22 Immutable Laws of MarketingThe 22 Immutable Laws of Marketing
Al R. Profile Books  
471 руб
Marketing Marketing (with CD-ROM and PowerWeb) (+ CD-ROM)
Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and Roger K. The McGraw-Hill Companies  
3838 руб
Marketing: An IntroductionMarketing: An Introduction
The numerous Insights, Activities, Focus Boxes, Cases and Questions help to bring marketing to life as a contemporary and engaging topic. "Marketing: An Introduction" offers the first year undergraduate student all the preliminary Rosalind M. The McGraw-Hill Companies  
2002 руб
Beyond Advertising: Communication DesignBeyond Advertising: Communication Design
This volume selects various outstanding practices of sales campaign held under the concept of “new style of communication to the consumers”, presenting a lot of hints how to succeed to communicate. PIE Books  
2745 руб
Feedback: direct and interactive marketingFeedback: direct and interactive marketing
Roger O. Index Book  
2102 руб
Permission Marketing: Turning Strangers into FriendsPermission Marketing: Turning Strangers into Friends
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are Seth G. Simon & Schuster  
494 руб
A Multidisciplinary Approach to Intercultural Communication Intercultural Interaction:A Multidisciplinary Approach to Intercultural Communication Intercultural Interaction:
Helen S. Palgrave  
3309 руб
Business Communication. Step Two B1.1 Business Communication. Step Two B1.1 (+ Audio CD)
Black M. CIDEB Reading & Training 
778 руб
Teach Yourself MarketingTeach Yourself Marketing
This book concentrates on the engine which drives successful marketing - imagination. Jonathan G. Hodder&Stoughton  
365 руб
Produktentwicklung mit Marketing Engineering. Marktanalyse und Neuproduktentwicklung unter Verwendung von Methoden des Marketing EngineeringProduktentwicklung mit Marketing Engineering. Marktanalyse und Neuproduktentwicklung unter Verwendung von Methoden des Marketing
Fuer die meisten Unternehmen sind laufende Innovationen essentiell fuer Ihr Bestehen. „Ihre Chancen zu scheitern sind grossartig! “ schreibt jedoch Cooper [2002,11] in seinem Buch „Top oder Flop in der Markus K. Книга по Требованию  
2384 руб
Evaluation of a Marketing Strategy with a Focus on Consumer Culture Theory and Country of Origin Effects Marketing of a Foreign Automotive Brand: The Case of Skoda in Taiwan.Evaluation of a Marketing Strategy with a Focus on Consumer Culture Theory and Country of Origin Effects Marketing of a Foreign Automotive Brand: The Case of
The companies that are unable to pursue global opportunities are at high risk since it could eventually lead them to lose their domestic markets. David M. Книга по Требованию  
1980 руб
Should Sales and Marketing Collaborate?. An Investigation into the Antecedents and Consequences of Collaboration between Sales and MarketingShould Sales and Marketing Collaborate?. An Investigation into the Antecedents and Consequences of Collaboration between Sales and
The results suggest that collaborative sales and marketing functions have benefits for the organisation in terms of improved business performance. Kenneth L.M. Книга по Требованию  
3190 руб
Adapting the Process Communication Model for Higher Education Writing. Connecting with Personality TypesAdapting the Process Communication Model for Higher Education Writing. Connecting with Personality Types
This book attempts to apply Process Communication Model guidelines for targeting each personality type to four areas of writing: language, style, tone, and format. Книга по Требованию  
1980 руб
Coding Performance and Capacity Analysis Multiple Antenna Communication Systems.Coding Performance and Capacity Analysis Multiple Antenna Communication Systems.
However, efficient use of these systems is possible only by solving a number of critical problems. Majid F. Книга по Требованию  
2746 руб
A Study of Beginning Teachers' Use of Communication Technology. Employing the Theory of Planned BehaviorA Study of Beginning Teachers' Use of Communication Technology. Employing the Theory of Planned Behavior
The three hypotheses examined the respondents’ overall intention to use communication technology and what behavior influences their intention to use. Molly M. Книга по Требованию  
2402 руб
Internes Marketing bei Adeg. Eine empirische Analyse im oesterreichischen LebensmitteleinzelhandelInternes Marketing bei Adeg. Eine empirische Analyse im oesterreichischen Lebensmitteleinzelhandel
Im Zuge einer umfangreichen empirischen Studie wurden ueber 20 Interviews mit Mitarbeitern auf verschiedensten Ebenen auf Seite des uebernommenen Unternehmens, der Adeg, gefuehrt, transkribiert und mithilfe von NVivo qualitativ Idinger C. Книга по Требованию  
2768 руб


на главную


+7 (495) 105-96-52

Киниги почтой www.bookin.org.ru Книжный интернет магазин bookin.org.ru доставка книг почтой