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 Oxford Handbook of International Business - New paperback edition of this comprehensive survey of international business
- 28 chapter contributions from leading international scholars such as
Наименование:

Oxford Handbook of International Business

автор Rugman издательство Oxford University Press Изучение английского языка
Cтраниц 896        мягкая обложка       
Аннотация:- New paperback edition of this comprehensive survey of international business - 28 chapter contributions from leading international scholars such as John H. Dunning, John Child, Alan Rugman, Bruce Kogut, Peter Buckley, Mark Casson, Eleanor Westney, George Yip, Gordon Redding, etc. - Demonstrates fresh analytical insight and critical thinking - Invaluable resource for academics, students, and professionals The Oxford Handbook of International Business comprises twenty-eight original chapters from the world's most distinguished scholars in the field of international business. United as a whole, these reflect both the present structure of the field and the major intellectual issues of current and likely future interest. Demonstrating analytical insight and critical thinking, the authors are all authorities on their chosen topics and have been active as leaders in the Academy of International Business. Their chapters survey and synthesize relevant literature of recent years, ensuring that the volume will be a primary reference for students and scholars throughout the social sciences. The book is split into five major sections, providing comprehensive coverage of the following areas: the history and theory of the multinational enterprise; the political and policy environment of international business; strategies of multinational enterprises; the financial areas of the multinational enterprise (marketing, finance and accounting, HRM, and innovation); and business systems in Asia, South America, and the transitional economies.
Автор: Rugman
Издательство: Oxford University Press
Год:2003
Цена:
2111 руб
Нет в наличии
Поиск: Oxford Handbook of International Business
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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Мосты в будущее

Их стратегии становится гораздо более надежными, работоспособными и гибкими. Им удается снизить риски масштабных инвестиций через разработку планов действий в случае разворачивания того или иного сценария, выделить ту часть стратегических вопросов, решения по которым лучше принять при получении большей информации, что улучшает их качество. Таким образом, стратегические “выходы”, полученные в результате действий на рассмотренных в статье этапах превращаются во “входы” при следующих итерациях, и процесс стратегического планирования в установленные сроки превращается в непрерывный процесс стратегического управления. Мы убеждены, что сценарный подход – это не новомодная “штучка”, а действительно один из самых мощных инструментов, позволяющий поднять стратегическое управление организациями на более высокий уровень в условиях современного быстро меняющегося мира. Список литературы Jay Ogilvy, Pe er Schwar z, Plo i g Your Sce arios. Global Busi ess e work. December, 2004. Gode Michel, Crea i g Fu ures: Sce ario Pla i g as a S ra egic Ma ageme ool, Eco omica, 2001. James A. Ogilvy, Crea i g Be er Fu ures: Sce ario Pla i g as a ool for a Be er omorrow, Oxford U iversi y Press, 2002.
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