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 Free Prize Inside Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for.
Наименование:

Free Prize Inside: The Next Big Marketing Idea

автор Godin S. издательство Penguin Group Литература на английском языке – прекрасный вариант не терять время
Cтраниц 256        мягкая обложка       
Аннотация:Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Something irresistible. Something that markets itself. Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. Because everything we do is marketing - even if you' re not in the marketing department. Here' s a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don' t need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. In his new book, Seth Godin shows how you can make your customers feel that way again.
Автор: Godin S.
Издательство: Penguin Group
Год:2008
Цена:
893 руб
Нет в наличии
Поиск: Free Prize Inside: The Next Big Marketing Idea


ДОСТИГ ЦЕЛИ, А СЧАСТЬЕ НЕ НАСТУПИЛО?


Лингвострановедение

Или другой пример, также из области просвещения: приход к власти в мае 1972г. Маргарет Тетчер с яркой реакционной политикой консервативного правительства в области образования. Правительство издало циркуляр об отмене обязательной бесплатной выдаче молока всем детям. Теперь его получают учащиеся лишь тех школ, которые субсидируются на эти цели отдельными местными органами народного образования. Различные организации британской системы просвещения пытаются всеми средствами отменить подобное решение, или изыскать иные средства на обеспечение детей молоком. Так, например, в газете “ he eacher” в статье “Idea o re-i roduce free milk” сообщалось: “ he bigges educa io al au hori y i E gla d a d Wales a ou ced his week, ha i would ake adva age of discre io ary powers gra ed by he Goverme o supply FREE - MILK o all 7 o 11 year old from sep ember”. Таким образом, сочетание “free milk” было социально переосмысленно, но стало фразеологическим и более того - приобретало символическое значение. Требование “free milk !” - это яркий народный протест против реакционной политики консервативного правительства в области образования. Вышеизложенное позволяет сделать вывод о том, что одни слои лексики обусловленны социальными факторами более очевидно, другие - менее очевидно.
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