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 The Long Tail As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and
Наименование:

The Long Tail

автор Chris A. издательство Random House UK Литература на английском языке – прекрасный вариант не терять время
Cтраниц 256        мягкая обложка       
Аннотация:As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. He sets down the rules for operating in a long tail economy. And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? And he provides a glimpse of a future that' s already here. When everything becomes available to everyone? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. What happens when there is almost unlimited choice? He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances.
Автор: Chris A.
Издательство: Random House UK
Год:2007
Цена:
410 руб
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Поиск: The Long Tail
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