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 Pitch Invasion Pitch Invasion also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Becker’s unfortunate contribution to
Наименование:

Pitch Invasion: Adidas, Puma and the Making of Modern Sport

автор Barbara S. издательство Penguin Group Литература на английском языке – прекрасный вариант не терять время
Cтраниц 320        мягкая обложка       
Аннотация:Pitch Invasion also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Becker’s unfortunate contribution to the demise of Puma, and just how Adidas helped Mohammed Ali win his biggest fight. This is the incredible story of how the rivalry between two brothers turned sport into an industry. Reaching right up to today’s world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas’s recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes. Unlacing the story of how sport became so full of money … Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages.
Автор: Barbara S.
Издательство: Penguin Group
Год:2007
Цена:
471 руб
Нет в наличии
Поиск: Pitch Invasion: Adidas, Puma and the Making of Modern Sport
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Процесс принятия решения потребителями о покупке в спортивных...

Возможно, это связано с низкой маркетинговой культурой пермского рынка спортивных товаров. А так же с тем, что администрации магазинов боятся промышленного шпионажа со стороны конкурентов. Поэтому опрос проводился в следующих магазинах г. Перми, согласившихся принять участие в исследовании: ТЦ «Столица» отдел «Спортмастер»; ТД «ЦУМ» отдел «Хит-Спорт»; Магазин «Спортландия»; Магазин «Стив». 4.2 Анализ анкеты Описание выборочной совокупности: Для описания выборочной совокупности (см. Приложение 3) в анкету были включены следующие вопросы: возраст, пол, доход, род занятий. В результате их анализа был получен портрет целевой аудитории опрошенных: мужчина в возрасте от 19 до 25 лет, работающий, с высоким доходом. 4.2.1 Отношение пермских потребителей к маркам спортивной одежды Наиболее лояльно пермские потребители относятся к тем маркам спортивной одежды, которые давно вышли на региональный рынок. Это такие марки - Adidas, ike, Reebok, Puma – которым доверяют не только в Перми, но и во всем мире. И именно с ними у респондентов ассоциируется словосочетание «спортивная одежда».
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