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Важнейшие этапы становления теории менеджмента СМИ Для них новость - это не товар, который нужно собирать, упаковывать и продавать, а скорее нечто священное, спускаемое сверху небожителями. Тем не менее, все современные издатели, вещатели и другие руководители СМИ подтверждают на практике один и тот же факт: все они добились успеха, действуя по плану, ориентированному именно на потребительские нужды, организующему и интегрирующему все ресурсы компании, и направленному на следование рыночной необходимости. Этот опыт показывает, что маркетинг необходимо знать для эффективного управления, независимо от того, что для вас является приоритетом - качество журналистской работы или коммерческий успех Список литературы 1. James H.Do elly Jr., James L.Gibso a d Joh M.Iva chevich. Fu dame als of Ma ageme . Dallas: Busi ess Publica io s, 1978. P.23 2. См. Вебер М. Протестанская этика и дух капитализма//Избр.соч. М.,1990 3. Co rad C.Fi k. S ra egic ewspaper Ma ageme . Ally & Baco , 1996. P.79. 4. Maslow Abraham H. Mo iva io a d Perso ali y. Y: Harper a d Row, 1954. 5. Co rad C.Fi k. S ra egic ewspaper Ma ageme . P.80. | |
 Штора для ванной "Рыжий кот", арт. SC-РЕ09. Штора для ванной Рыжий кот SC-РЕ09 изготовлена из 100% полиэстера с тефлоновой пропиткой. Материал ценится за свою устойчивость ко 364 руб Раздел: Занавески  Лоток (сортер), 4 отделения, вертикальный, сборный. - предназначен для сортировки и временного хранения документов различных размеров, писем, счетов и другой документации - устойчивый на 317 руб Раздел: Подставки, лотки для бумаг, футляры  Ручки гелевые "Пчелка", 30 цветов. Набор гелевых ручек. Количество цветов: 30 (4 классических, 6 пастельных, 5 смешанных, 6 неоновых, 10 блестящих). Прочный пластиковый 554 руб Раздел: Цветные |  Драконы Осенних Сумерек: Роман (пер. с англ. Трубицыной Г.) Dragon Lance ISBN 5-94955-005-6Здесь начало их пути, их свершений и подвигов в суровых землях Криина, в мире, где началась Великая Битва. Drago\ nlaiice (Сага о Копье) является известнейшим \ n мире fa\ ntasy-сериалом. Романы птого цикла пишут лучите мастера жанра, и Уэйс М.,Хикмэн Т. Максима Dragon Lance 228 руб |  Сборная подвижная модель: Dragon: Собери, раскрась, играй: Для детей от 7 лет - - с. {CYBERON Planet} ISBN В00721 ~54.00.00Геленджик: МП Технолог 69 руб |
| Modern Talking 'Year Of The Dragon' [CD] { } ~54.00.00 04275 BMG Russia 218 руб | Sisqo 'Return of Dragon' [CD] { } ~54.00.00 65907 X 208 руб |
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 Dragon's Kin: A New Novel of PernNow, for the first time, Anne has invited another writer to join her in the skies of Pern, a writer with an intimate knowledge of Pern and its history: her son, Todd. DRAGON’S KIN Young Kindan has no expectations other than joining his father in Anne M. Random House, Inc. 702 руб |  Kingdom of Golden DragonThere they find that the peaceful, spiritual lifestyle of the Forbidden Kingdom, which has remained unchanged for generations, is under threat. ' The Collector' , a rich westerner, is plotting to steal the Golden Dragon, a valuable statue Isabel A. HarperCollins UK 374 руб |
 Hiccup: How to Ride Dragon's Storm (New Edition)Cressida C. Hodder&Stoughton 455 руб |  How to Cheat a Dragon's CurseHiccup will have to dodge Sharkworms, battle Doomfangs and outwit crazy Hooligans if he' s going to be a Hero. . . again. The only cure is rare and almost impossible to find. . . a potato. But where on Berk will Hiccup find such a thing? Cressida C. Hodder&Stoughton 455 руб |
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 How to Twist a Dragon's TaleWill he make it out and live to see his next birthday? It' s Hiccup' s birthday, but that' s not going to keep him from getting into trouble. To save his dragon, Toothless, from being banished, Hiccup must sneak into the Meathead Cressida C. Hachette Livre 230 руб |  Winnie's Midnight DragonAll the clattering wakes Winnie and she' s not happy about a baby dragon in her house, either. After all, there are puffs of smoke coming out of his nose and he might start a fire. So Winnie uses a little magic to turn the smoke into. . . a Valerie T. Oxford University Press Winnie 580 руб |
 Healing the Dragon. Heroin Use Disorder Recovery and InterventionIn South Africa, the field of heroin use disorder intervention has been ‘in transition’ since the outbreak of the heroin epidemic. Monika d.S. Книга по Требованию 2746 руб |  Organisational Guanxi and State Owned Enterprises in South West China. Producing Organisational Guanxi at the Roaring DragonSpecifically, three main topics are investigated: the roots and characteristics of organisational guanxi, the role of the danwei in the evolution of this type of guanxi and organisational guanxi in operation. Stephen G. Книга по Требованию 3233 руб |
 Dragon NaturallySpeakingDictation, whereby spoken language is transcribed to written text; commands that control, whereby spoken language is recognized as a command to click widgets (controls); and finally text-to-speech whereby written text is converted to synthesized Frederic P. M. Книга по Требованию 1394 руб |  Blue DragonBlue Dragon is based on a design by Final Fantasy series creator Hironobu Sakaguchi, who also supervised development and wrote the plot. Frederic P. M. Книга по Требованию 2007 руб |
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 Blue Dragon: Awakened ShadowHironobu Sakaguchi (Series Creator), Akira Toriyama (Character Designer of Blue Dragon) and Hideo Baba (Brand Manager of Tales Series) are involved in the development of the game. Kristen N.H. Книга по Требованию 1394 руб |  Dragon Ball Manga VolumesAlong the way, he goes through many rigorous martial arts training regimens and educational programs, defeats a series of increasingly powerful martial artists, and becomes the top martial artist in the Frederic P. M. Книга по Требованию 1842 руб |
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 Dark Kingdom: The Dragon KingRichard Wagner' s music dramas Siegfried and Goetterdaemmerung are based on the same material. It was written by the husband and wife team of Diane Duane and Peter Morwood, was directed by Uli Edel, and is a Tandem Communications production. Frederic P. M. Книга по Требованию 1842 руб |  Dragon Quest Heroes: Rocket SlimeDragon Quest Heroes: Frederic P. M. Книга по Требованию 1598 руб |
 Broly – The Legendary Super Saiyan Dragon Ball Z:Dragon Ball Z: Broly – The Legendary Super Saiyan, known in Japan as Dragon Ball Z: Burn Up! ! A Close, Intense, Super-Fierce Battle, is the eighth Dragon Ball Z feature movie. Frederic P. M. Книга по Требованию 1598 руб |  Stephen HarperFrederic P. M. Книга по Требованию 1598 руб |
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