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Важнейшие этапы становления теории менеджмента СМИ Для них новость - это не товар, который нужно собирать, упаковывать и продавать, а скорее нечто священное, спускаемое сверху небожителями. Тем не менее, все современные издатели, вещатели и другие руководители СМИ подтверждают на практике один и тот же факт: все они добились успеха, действуя по плану, ориентированному именно на потребительские нужды, организующему и интегрирующему все ресурсы компании, и направленному на следование рыночной необходимости. Этот опыт показывает, что маркетинг необходимо знать для эффективного управления, независимо от того, что для вас является приоритетом - качество журналистской работы или коммерческий успех Список литературы 1. James H.Do elly Jr., James L.Gibso a d Joh M.Iva chevich. Fu dame als of Ma ageme . Dallas: Busi ess Publica io s, 1978. P.23 2. См. Вебер М. Протестанская этика и дух капитализма//Избр.соч. М.,1990 3. Co rad C.Fi k. S ra egic ewspaper Ma ageme . Ally & Baco , 1996. P.79. 4. Maslow Abraham H. Mo iva io a d Perso ali y. Y: Harper a d Row, 1954. 5. Co rad C.Fi k. S ra egic ewspaper Ma ageme . P.80. | |
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