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 Modern Competitive Strategy The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive
Наименование:

Modern Competitive Strategy

автор Gordon W. издательство The McGraw-Hill Companies План действий, способствующих достижению благосостояния и богатства
Cтраниц 352        мягкая обложка       
Аннотация:The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes. Both single business and corporate-level organizations are covered. "Modern Competitive Strategy", 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts.
Автор: Gordon W.
Издательство: The McGraw-Hill Companies
Год:2009
Цена:
3184 руб
Нет в наличии
Поиск: Modern Competitive Strategy
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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