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Consumer Behavior with DDB LifeStyle Study Data CD (+ CD-ROM)

автор Delbert H. издательство The McGraw-Hill Companies Маркетинг и организация. Управление маркетингом. Маркетинговая информация. Маркетинговый комплекс
мягкая обложка       
Аннотация:The Wheel of Consumer Analysis is the organizing factor in the book. This book is a strategic look at consumer behavior in order to guide successful marketing activities. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
Автор: Delbert H.
Издательство: The McGraw-Hill Companies
Год:2009
Цена:
3751 руб
Нет в наличии
Поиск: Consumer Behavior with DDB LifeStyle Study Data CD (+ CD-ROM)


ДОСТИГ ЦЕЛИ, А СЧАСТЬЕ НЕ НАСТУПИЛО?


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