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 The Power of Simplicity Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today's ever-changing
Наименование:

The Power of Simplicity: A Management Guide to Cutting Thrugh the Nonsense and Doing Things Right

автор Jack T. издательство The McGraw-Hill Companies Искусство управления в организации
Cтраниц 224        мягкая обложка       
Аннотация:Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today's ever-changing business climate: Keep It Simple. In this paperback edition of "The Power of Simplicity", Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case studies and interviews with successful executives, he shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive. According to Trout, the things that propose to streamline companies, like the ubiquitous mission statements, often end up bogging down operations by introducing unnecessary complexity where a straightforward approach may be more effective. Trout cites Southwest Airlines, Intel, and Kohl's department stores among others as successful companies that have rejected showy trappings in favor of simplification.
Автор: Jack T.
Издательство: The McGraw-Hill Companies
Год:2001
Цена:
760 руб
Нет в наличии
Поиск: The Power of Simplicity: A Management Guide to Cutting Thrugh the Nonsense and Doing Things Right
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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