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 Fashion icon When it comes to trends no segment of the design world is more powerful, more influential or more closely watched than fashion. From what's hot
Наименование:

Fashion icon: the power and influence of graphic design / Модная энергия

издательство Page One Дизайн дома, квартиры
Cтраниц 176        твердый переплет       
Аннотация:When it comes to trends no segment of the design world is more powerful, more influential or more closely watched than fashion. From what's hot in type to the coolest new colour, to the style and mood of the moment, the fashion world sets the tone and the look for the wider design community. This volume presents a diverse portfolio of innovative design work inspired by cutting-edge fashion trends. It features fashion examples from print advertising (magazines), retail space (store displays), packaging (boxes and bags) and more. Each photograph is accompanied by a description of materials used in the design and sidebar features explore the role of industry players such as art directors, photographers, models, magazine editors and stylists.
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Поиск: Fashion icon: the power and influence of graphic design / Модная энергия


ДОСТИГ ЦЕЛИ, А СЧАСТЬЕ НЕ НАСТУПИЛО?


Структура термина в английском языке

Специфика терминов как особого лексического разряда слов состоит в том, что они создаются в процессе производственной и научной деятельности и поэтому функционируют лишь среди людей, обладающих соответствующими научными и производственными реалиями, то есть макроконтекстом. Поэтому в отличие от обычных слов, однозначность которых в речевой коммуникации обеспечивается ситуацией или лингвистическим контекстом, однозначность термина регламентируется экстралингвистическим макроконтекстом или лингвистическим микроконтекстом. Термин не нуждается в контексте, как обычное слово, так он 1) член определенной терминологии, что и выступает вместо контекста; 2) может употребляться изолированно, например в текстах реестров или заказов в технике, 3) для чего и должен быть однозначным не вообще в языке, а в пределах данной терминологии.9 В пределах лексической системы языка термины проявляют те же свойства, что и другие слова, то есть им свойственна и антонимия, и идиоматика. Например, термин «valve» в машиноведении обозначает «клапан», в радиотехнике «электронная лампа», в гидравлике «затвор»; термин «power» в физике означает «мощность», «энергия», в математике – «степень», в оптике – «сила увеличения линзы».
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