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 Essentials of Global Marketing Developing the market entry strategies
Part 4: Designing the global marketing programmes
Part 5: Implementing and coordination the global marketing
Наименование:

Essentials of Global Marketing

автор Svend H. издательство Prentice Hall Книги
Cтраниц 528        мягкая обложка       
Аннотация:Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5: Implementing and coordination the global marketing programme The book has a 100% global perspective, in delivering cases from all parts of the world to support chapters and parts. Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3:
Автор: Svend H.
Издательство: Prentice Hall
Год:2008
Цена:
4906 руб
Количество
Поиск: Essentials of Global Marketing


ДОСТИГ ЦЕЛИ, А СЧАСТЬЕ НЕ НАСТУПИЛО?


Проект "Глобалстар". Геодезические спутники...

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