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 Mastering Marketing Management Based on the four Ps/Cs of marketing (Product/Customer value; Price/Cost; Promotion/Communications; Place/Convenience) this book takes the reader
Наименование:

Mastering Marketing Management

автор Roger I. C. издательство Palgrave Книги
Cтраниц 352        мягкая обложка       
Аннотация:Based on the four Ps/Cs of marketing (Product/Customer value; Price/Cost; Promotion/Communications; Place/Convenience) this book takes the reader through all the major aspects of marketing management using practical examples. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department. Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations.
Автор: Roger I. C.
Издательство: Palgrave
Год:2002
Цена:
1100 руб
Нет в наличии
Поиск: Mastering Marketing Management
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